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"A is for Attack: the A-Class is a clear statement of the new dynamism of the
Mercedes-Benz brand", explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "It is completely new, down to the last detail. In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers and designers have made the very most of that opportunity."
Design and dynamism are obvious characteristics of the new A-Class even at first glance, simply in the way it sits up to 18 centimetres closer to the road than its predecessor. The radical new design idiom that was so enthusiastically received upon its first appearance with the "Concept A-CLASS" has been rigorously applied for the series-production model. With their fresh interpretation of the classic two-box design, the Mercedes designers have created an emotive exterior with a pronounced sporty flair. "Applying the new dynamic style of Mercedes-Benz to the compact class was a challenge that we thoroughly enjoyed", explains Gorden Wagener, Head of Design at Mercedes-Benz. "The almost sculptural lines of the A-Class are very typical for Mercedes. The feature lines, particularly along the sides of the car, then give the
A-Class structure and tautness."
 The objective when it came to the interior design was to complement the sporty look of the exterior. On top of this the car has a high-quality feel about it that is unique in this segment, achieved both through the design idiom as such and through the choice and combinations of the high-quality materials used. As seen in the Concept A-CLASS, there is an option allowing a smartphone to be fully integrated into the operating and display system. A special app makes it possible to use the full functionality of the iPhone®, and in due course also of other smartphones, in the car.
All trim surfaces feature an electroplated finish in "silver chrome", giving them a genuine metallic surface with "cool touch" effect. "This is just one example of the way in which the quality of the A-Class's interior is not defined by classic trim elements but by consistent design and by the specific materials used", explains Hartmut Sinkwitz, Head of Interior Design. "The motto we used when designing the interior was 'pure sportiness, newly interpreted'."
Particular visual highlights include, for example, the air vents, which stand out like "sparkling jewels" (Sinkwitz), so underlining the exceptional quality of the interior. The sporty character of the vehicle is further emphasised by the integral seats (optional extra) in the front. The rear seat is similarly sporty in appearance and can accommodate up to three passengers.
As well as the basic specification, which can be individualised with a wide range of options, there is a choice of design and equipment lines that have been put together with the requirements of customers in mind: "Urban", "Style" and "AMG Sport".
The world premiere of the new A-Class (length/width/height: 4292/1780/ 1433 millimetres) will take place at the Geneva Motor Show (8 to 18 March 2012). It will be making its way to European dealers in September 2012.
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Savvy drivers with a smartphone can now use the new app for the Mercedes-Benz A-Class to get even more out of their model. The interactive app, which is currently available for the iPad and iPhone, acts as a three-dimensional brochure and guide to the car, and offers 360-degree views of both the outside and inside of the model.
Daimler is investing a total of around €1.2 billion in the Rastatt plant for the production of the new compact models. In a first wave of expansion, €600 million were used e.g. for the construction of a new bodyshell building and for tools, and a further €600 million will follow this and next year for a second wave of expansion. These new investments are slated for modifications of the assembly and corresponding equipment installations in the bodyshell production.
Since the production started back in 2004, more than one million vehicles of the current A-Class model generation (W 169/BR 169) have come out the assembly line at the Mercedes-Benz plant in Rastatt. The final car of this series, an A 180 CDI in polar silver, has recently left the factory. The vehicle will arrive at a customer in France. "We are very proud of the success story of the A-Class we will continue to write with the next series. Preparations for the start of the new A-Class are already in full swing.", said Peter Wesp, head of the Mercedes-Benz plant in Rastatt.